webseo
11-06-2006, 10:58 PM
I've been using Google Adwords pay per click system for many of my site in the last months with regular results. Now I'm using their site target option for a couple of ads, it's not getting great results yet but I do have clicks, although no conversions which is more important, and the CPM is just 25 cents, which is the minimum.

What do you think about this option? Is it worth spending on Adwords site target ads?

Google does not simply put the highest bidder's advertisement at the top of the list. It also ranks the advertisements according to their popularity. Therefore, if more people click on an advertisement it will get higher ranking and better position. In conclusion, your ad's position is determined by following factors: your daily budget, maximum cost-per-click, your ad's actual click through rate and your average ad's position. From the above, you can not directly control your ad's actual click through rate and average position. Therefore managing your keywords on Google AdWords is a big challenge and usually consumes a great deal of time. If you do not manage your keyword bids properly, you will waste your advertising money on Google Adwords. A good way to get around this is to use automated bid management software available on the market today. In general, those tools allow you to control your ads listing based on rules you specify.

from : http://developers.evrsoft.com/forum/archive/index.php/t-4887.html